You’ve heard it before and you’re about to hear it again - never judge a book by its cover. Especially when the book in question is a potential customer entering your store.
Now more than ever it’s important to create a welcoming shopping environment for everyone who enters. What does this mean specifically? Treating everyone as if they are supposed to be there, they are equal, and they matter.
Customer service is the practice of providing help and service to both new and existing customers - period. No exceptions. Customer service also can take place before, during, and after a sale is made and is an essential part of the overall customer experience. As we’ve seen firsthand, customer experience is the top priority in a post-covid economy.
After learning that the majority of shopping needs can be done online from the convenience of our own homes, most shoppers will decide which stores to frequent based on customer experience alone. Because of this, it is imperative to offer the highest level of customer service to every person who enters the building - regardless of appearance or behavioral assumptions. People with spending power are often doing the majority of their shopping during a day of running errands, before/after workouts, or during any downtime they may have and are not often easy to pick out from a predictable targeted shopper.
Almost every three out of five customers believe that great customer service is a core driver for brand loyalty - so put your best foot forward, greet everyone kindly, and be sure to represent your brand to the fullest at every opportunity.
By: Al Zuckerman
